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3 Ways To Prepare for Digital Marketing Changes

A rapidly changing technological environment can flip the world of digital marketing on its head overnight. Here's how to prepare for it.

What To Learn From Netflix’s Marketing Strategy

Netflix has proven that their data-driven marketing model has worked very well for them. Learn more about what makes their model successful.

5 Tips For Creating Newsworthy Content

Content communicates your message and persuades customers to consume your product over someone else’s. Here are our 5 tips for great content.

How To Track Results From Athlete NIL Deals

So you have an NIL deal with a student-athlete. It's time to track the results! Learn which metrics to track from your social media campaigns.

How To Approach An Athlete For An NIL Deal

What's the best way to approach an athlete for a deal? In this blog, we'll share our tips and tricks to land a successful partnership.

NIL Deals: How to Choose The Right Athlete

With NIL in full swing, many local businesses are securing deals with college athletes... but how do you make sure you choose the right one?

New Type of Sports Business Emerges From NIL

The recent NIL policy has given rise to a new type of sports business: sports agencies and consulting firms who specialize in NIL strategies.

Small Businesses That Have Profited From NIL

Small business owners across the country have new opportunities with athletes who can now profit from use of their name, image and likeness.

One Month Into NIL: Takeaways for Small Businesses

One month ago the world of college sports changed forever with the adoption of the NIL policy. Read on to see data from NIL transactions.

Which Athletes Make Good Sponsors?

Several businesses have sought partnerships with student athletes due to the NCAA NIL policy. Learn more on how to select the perfect sponsor for your business.