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7 Types of Content Small Businesses Can Create to Stand Out in 2024

By October 27, 2023No Comments

Why would anyone want to read your blog?

People can go anywhere on the internet for an opinion. Why should they listen to you?

This sounds harsh, but it’s an important question to ask yourself, especially for small businesses. Not only are you up against larger corporations with full-time marketing staff, but now you’re also up against groups large and small who know how to speed up the content creation process by using AI.

The answer is simple: personalization.

Small businesses have a unique advantage over larger corporations: they can create more personal and authentic content. They can show real people behind a real business offering a personal, human experience each time someone interacts with their brand.

If you’re at a loss for how to create content like this don’t worry, we’ve got you covered. Here are 7 unique types of content that small businesses can create to stand out in 2024.

7 Types of Content You Can Make to Stand Out

1. Case studies: Show off your expertise and success by sharing case studies of how you’ve helped your clients achieve their goals.

For example, Laser-View Technologies publishes whitepapers detailing various applications their products have been used in. They outline the problem their clients were facing and discuss how their product helped them solve the issue. They also showcase how their products compare to their competitors and how they can be used to create a safer and more reliable work environment.

2. Q&As with your Clients: Interview your clients and share their stories. This is a great way to highlight your clients’ successes and show potential customers what it’s like to work with you. For example, a small business web design company could interview a recent client about how their new website helped them generate more leads and sales.

3. Answers to Local Search Queries: Think about the kinds of questions your target audience is asking about your products or services, and write blog posts or create videos that answer those questions. This is a great way to get your content in front of potential customers who are already interested in what you have to offer.

Plus: Google has emphasized that its algorithm is designed to prioritize content made for people. So if you write an article that directly answers a question your clients ask, that’s more likely to be shown since its goal is to help them. This should be the goal of almost all content you create; it should be for people first.

4. Solutions for the biggest problems your clients face: Identify the biggest problems your clients face, and write content that offers solutions.

Our client, My Custom Closet, has a blog that ranks high for “narrow walk in closet” and other similar keywords. This is likely because their blog serves to help people solve the problem of how to optimize a small, awkwardly shaped closet. Their blog also accomplishes the goal of showcasing how their product, a custom closet, could help make people’s lives easier by helping them optimize their space. But it’s not at the forefront of the article, it’s just an added plug for people to consider after their question has been answered.

5. Common Mistakes & Best Practices: Share your knowledge and expertise by writing about common mistakes people make in your industry, and how to avoid them. You can also write about best practices for using your products or services.

For example, a small business social media marketing agency could write a blog post about the most common social media marketing mistakes businesses make, or create a video tutorial on how to create effective social media posts.

6. Recent Projects & Client Success Stories: Sharing recent projects or client success stories is always a great way to show off what you’re capable of. Plus it can give your prospects a gentle nudge towards deciding to work with you!

For example, the owners of Holcomb Cabinetry discuss current trends, new designs, and recent projects on their blog. Some of their more personalized blogs that showcase their work have higher engagement rates than the more generalized articles:

It’s likely that their prospects and customers like seeing more personalized content which is why their engagement rates are higher.

7. Behind-the-scenes content: Give your audience a behind-the-scenes look at your business by sharing photos and videos of your team, your office, and your work process. This is a great way to build relationships with your customers and to show them that you’re a real, human business.

For example, Laser-View Technologies often shares photos of their office dog, Valerie, and pictures of their interns at work. These posts tend to get more engagement than their product-focused posts.


Focusing on Personalization

Creating unique and personalized content is a great way for small businesses to stand out from the competition. By following the tips above, small businesses can create content that is informative, engaging, and relevant to their target audience.

If you want help creating personalized content for your brand, contact Sweet Rose Studios