Did you know that viewers only spend around 15 seconds on your website before getting bored?
In order to keep users engaged, your website should be easy to navigate, easy to read, and should contain useful information that helps the audience solve their problems.
According to the Website Copywriting Course by Jarvis, your website should answer the following three questions within the first 15 seconds:
- What do you do?
- How will it make the customer’s life better?
- How does someone buy it?
Your entire website should be built around answering these three questions, but the most important place to answer these questions is your homepage. The homepage is the first opportunity to make a lasting impression.
Client Examples
To see how this idea can be applied, let’s take a look at the homepage of one of our clients, LaffCo. Painting.
What Do You Do?
Within the first few seconds, you see that this company offers professional painting services in the greater Philadelphia area. This information is bolded, centered, and utilizes H1 headings. Even if the user is quickly skimming through, they won’t miss this information.
How Will It Make the Customer’s Life Better?
LaffCo. highlights their professional, trustworthy, and dependable services so the users know what makes them stand out from competitors.
How Does Someone Buy It?
When you scroll down, there is a call to action button that directs users to the free quote page.
Another one of our clients, Fourman Industries, also uses these techniques on their home page.
What Do You Do?
At the top of the page, there’s a big heading that highlights the company’s custom-print extension cord products.
How Will It Make the Customer’s Life Better?
The rest of the homepage highlights some of their other featured products, so customers can easily see which ones are the most popular.
How Does Someone Buy It?
The images of the products all link to each respective product. There are also multiple call to action buttons linking to the products page so the user can browse even more products.
SEO and Meta Descriptions
While the content and visual elements of your site certainly play a key role in keeping users engaged, there is a lot more going on behind the scenes.
SEO Keyword Research
SEO (search engine optimization) research and meta descriptions help make your site more discoverable. Performing SEO keyword research is essential for any website. With this research, you will have an idea of which keywords to use in your content, thus improving your ranking.
When performing keyword research, you should identify a few topics that you’d like to rank for and see what kinds of results come up with those keywords.
You can perform keyword research with tools like SEMrush or do it for free on your own. A great tip is to search for your keywords on Google, and take a look at the different “related searches” keywords.
Meta Description
The meta description also plays a role in website ranking. It provides a bit of content on the search engine results page to encourage users to visit the page. Sites with good meta descriptions also help the search engines understand what the site is about, which improves rankings.
At Sweet Rose Studios, we use WordPress’s #1 SEO plugin, YoastSEO, to optimize our site content and keywords. While this plugin does have a premium version, the most essential functions are available with the free version.
Recap
After finding the answers to the important 3 questions, make sure you highlight them on your homepage. After that, take some time to perform keyword research and write a detailed meta description. If you feel stuck in any of these steps, contact our experts at Sweet Rose Studios to help!
