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Content MarketingOnline Marketing

Small Business Secret Weapon: Video Marketing

By July 9, 2015October 22nd, 2020No Comments

Here’s an interesting statistic for you:

By 2017, 74% of all Internet traffic will be video content.

Why is this important? There are a handful of statistics collected by Invodo.com that give even more reason to incorporate video into your team’s marketing plan to spice up your content marketing strategy!

The Facts

Video marketing is going to be an integral component of many marketing strategies in the upcoming year. So what does this mean for small business owners?

Here are a couple of reasons why small business owners should not overlook video marketing when it comes to their content marketing strategies:

Why You Should Try It

It’s engaging. People don’t have the time like they used to or the attention spans.

Video content is the perfect tool to relay a message, share a story, or inform your audience in an efficient and pleasurable manner.

Video is visual, so information can be retained better. It’s also entertaining and leads to more conversions, as 70% of marketing professionals report that video converts more than any other medium.

It generates leads. Video marketing that is done right can captivate an audience and deliver a call to action that primes your audience to convert.

Videos that are compelling are also more likely to be shared, especially if your video content is connected to all your social media channels.

It works. Ever heard of Lauren Luke?

small business video marketing

The once-taxi-dispatcher-turned-makeup-aficionado decided to create her own makeup line.

With the help of great content marketing through the creation of useful How-To videos on YouTube, Lauren Luke has created a name for herself.

Her brand has grown so much her makeup line is now sold in the prestigious makeup retailer, Sephora, in over 135 stores across the U.S. and Canada.

In this digital world we live in, it is no surprise that video is taking over the web. Video content is easy to distribute and a great way to turn viewers into customers.

Videos also allow customers to see your working products or expert services in action, which in turn develops a sense of trust between you and your clients.

Small business video marketing could be the secret weapon your company is looking for!

Are you looking to expand your content marketing strategy to include video?

Contact Sweet Rose Studios today for some insights on how to kick start your local business video marketing strategy!