Versatile. Engaging. Memorable.
These are three words to describe every marketer’s new favorite tool: online video marketing.
The image seen to the right, provided by Syndacast.com offers evidence supporting the notion that online video marketing is on the rise.
In our last blog post, we discussed why video works … now, let’s review the next steps.
How do you make the perfect video to kickstart your first online video marketing campaign?
Here are a few tips to help you execute your online video marketing strategy perfectly:
1. Intrigue Your Audience With A Catchy Title
The title is everything. If your title doesn’t catch your viewer’s eye, it doesn’t matter how amazing your video might be.
Your title must be interesting; something that makes your audience want to know more and encourage them to click play.
Remember, “incorporating your keyword into your title will increase your video’s search engine rankings as well.”
2. Incorporate Engaging Content
In order to create the perfect video, you must think about what your viewers would want to see.
How-to videos are a great start.
They showcase your company’s knowledge and skills in your field while simultaneously teaching your customers something useful. This builds relationships and positions your brand as an expert in the industry.
3. Expand Your Brand’s Awareness
Video is very versatile and all the editing options allow you to get very creative.
When editing a video, be sure to add a text box with your company’s URL or integrate your company’s logo throughout your video. Making your audience more aware of who made the video and giving them a way to easily access your website increases your company’s exposure and can lead to more conversions.
4. Include A Call To Action
Without a call to action, your viewer may just watch the video and be done. Be sure to add a blurb towards the end of your video that asks your viewer to visit your website, inquire about an estimate, or contact your company for another piece of compelling content.
5. Keep It Short
Get to the point quickly – within 30 seconds if you can!
Need some ideas for your online video marketing campaign? Contact Sweet Rose Studios today for all your online video marketing needs!
