You finally made it! It’s time to say goodbye to winter and welcome spring with open arms!
As you break out of hibernation mode and start preparing for warmer weather, have you realized that your online content may have been neglected in the process?
Sweet Rose Studios has compiled a quick list of four tips to keep in mind when spring cleaning your website this year!
Dust Off That Old Blog
You’ve had one this whole time: a lone link on your website that connects your viewers to a blog that you might have updated once or twice last year.
This spring, set a goal to dust off those cobwebs and start posting to your blog regularly!
A working blog is the best way to connect directly with both existing and prospective clients! You don’t necessarily have to post every day or even to follow a set schedule, just make sure you post!
You can use your blog to teach viewers all about a special technique that sets you apart from competitors, or to show off a recent project or job that you completed.
Mix these posts up with a few how-to’s so that people searching for advice on a task can use you as a relevant source of information. You don’t need to give away all of your secrets, but showing your viewers that you care more about their needs than making a sale, might actually lead to you signing on a new client who has learned just how reliable you are through your blog!
Be sure to use relevant keywords and to tag each post properly! For more help with this step, take a look at our list of Beginner Blogging Basics.
Throw Away What You Don’t Need
While we’re on the topic of dusty old content, what does the rest of your website look like? Do you have so many landing pages that you’ve lost track?
Stop being a pack rat when it comes to content! There are plenty of useful tools, such as Google Analytics, that can show you the performance rate of all of your content.
Take a look at which pages are generating little to no traffic. Did you create a landing page for an event in 2012 that is still wilting away in a corner? Get rid of it!
Remember that, when it comes to landing pages, less is more. Having a large quantity of landing pages will not necessarily increase your quality score (unless we’re talking about a blog, in which case, write away!).
Polish Up Rusty Landing Pages
So you’ve finally pinpointed your top landing pages that seem to generate the most traffic or conversions. When was the last time you updated them?
And I’m not just talking about the content. Take a look at your images, page layout, and even your fonts.
Do your pixelated images and outdated font scream “this page hasn’t been updated in years”?
Does the layout of your website appear as though it was designed in the ’90s?
Giving your website a facelift this spring could help visitors to your page recognize it as a trustworthy site, not as something that has been neglected for years!
Update calendars with upcoming events. Swap out old images with photos of projects you have completed in the past six months. Take a look at some new, more modern designs for your website’s layout.
Kick Your Social Media Campaign Into Gear
Sometimes, keeping up with social media can feel like running a marathon. No matter how hard you push, you feel like you’ll never see the finish line.
In the ever-changing world of social media marketing, unfortunately there really isn’t much of a “finish line” to reach.
But that doesn’t mean that you should neglect this crucial step altogether! Social media is one of the quickest and easiest ways to reach your target audience. By leaving social media out of your marketing campaign, you could be missing out on countless prospective new clients!
Create a Facebook page specific to your brand. Use it to share links to your most recent blog posts, images of projects you have just completed, or upcoming deals you will be offering. Always be sure to link posts back to your website!
Sponsor posts through paid Facebook ads. You can create a very specific target audience for your ads, so you don’t have to worry about wasting money on people who won’t be interested in what you have to offer them.
Facebook has revamped their Page Insights tab, and the information provided can show you which posts are the most effective. You can even use this information to track how many people clicked on your content and ended up visiting your website!
Also, be sure to add buttons on your website so that visitors can follow your social media pages with just a click of the mouse!
You’re probably going to treat yourself to a few new spring outfits this year. Doesn’t your online content deserve a makeover, too?
If you’re ready to give your website the facelift it deserves, we’re here to help! Contact Sweet Rose Studios today for more information on how to get the most out of your online content!