2015 is destined to be an even bigger year for content. It’s likely that brands will come to realize that simply manufacturing content is not the same as content marketing.
Is your business prepared to meet the New Year with a content strategy in place? Here are some things to keep in mind for your 2015 content initiatives:
Have A Clear Brand Persona
A brand personality is more important than ever. Brands need to have a clear voice, whether it is informative, casual, quirky, professional you name it. All content should mimic this voice.
It is also crucial that a brand have a higher purpose. Whether it is earth-changing or simply makes life a little bit easier, people are interested in brands that try to make a difference in the world. Weave this purpose consistently throughout your content and make it a part of your brand’s voice.
Tell A Story
It’s true, people love numbers. It’s great to have data backing up your points, and it can go a long way in producing a convincing argument. But use it to tell a greater story.
Strong content not only provides facts, but offers something the audience can relate to on an emotional level. A well-constructed story sits at the heart of most successful content.
Be Authentic
As advertisements bombard us in just about every aspect of our lives, people have grown weary of sales ploys and marketing scams. Be authentic and frank in your brand’s story.
One example we love is local landscaping company Garrett Churchill. A common challenge in hardscaping is trying to accommodate customers? needs while remaining within township codes. Instead of letting it limit them, they come up with creative ways of accommodating township code in their designs, and they always make sure to share it in their blogs. Their challenges become an interesting piece of the stories they tell, rather than letting it put a damper on the customer’s desires.
2015 is likely to challenge businesses to fine-tune their brands, and content strategy is becoming more important than ever. Despite the trend of short snippets of content on social media, audiences are engaging even more with “fat content” that provides value. Brands must be prepared to show their persona and tell their story.
Contact Sweet Rose Studios today for help developing a content strategy for 2015.
