If you give clients something exciting to interact with (such as a contest or promotion of a new product or service), they will not only feel compelled to check on your web and social media pages for updates, but will also be more inclined to forward your campaign to friends. This could lead to an increase in your client base as word quickly begins to spread about your brand.
However, simply coming up with a campaign and hoping it catches on won’t get you very far. You need to promote, promote, promote! It may seem redundant to “promote a promotion”, but if you don’t work hard to spread the word, no one will catch wind of the amazing services you are willing to provide them.
Promote Via Your Blog
If you haven’t set up a blog yet, now is the time to get started! Blogging about a promotional campaign allows you to form content around a product or service, explaining the campaign to your viewers as you introduce them to your brand.
This is where important tools such as search engine optimization come in to play, which can help bump your posts up in Google search rankings. A blog is the staple tool in promoting your brand and any campaigns you may want to launch.
Promote Via Social Media
Once your blog is set up and you have published a post about your promotional campaign, platforms such as Facebook and Twitter can effectively come into play. It is important to have your social media presence in place before launching a new campaign, not only as an outlet for you to get your services out to the masses, but also as a central place for clients to meet, learn about your brand, and stay updated on your growing business.
Recently our client Addicted 2 Dance ?launched a campaign promoting a free mini-session to promote their dance studio’s upcoming fall registration deadline. The campaign was launched in July and promoted weekly on Facebook until the end of the campaign one month later. During that time, the number of unique visits to their website increased by nearly 80% over the previous month!
Promote Via Email
Another excellent source for getting your blog in front of your clients is by sending it out in an email newsletter. Email newsletters can be much more personal than social media posts, and you can customize them to fit your specific, existing client base. While the end goal is always to increase the number of clients to your brand, it is equally important to cater to your existing client base. They may be impressed enough by your services and customer relations skills to recommend you to a friend!
Do you need help kicking off a promotional campaign? Contact Sweet Rose Studios today!