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Content Marketing

How to Go Viral: Patience is Key!

By September 14, 2014October 22nd, 2020No Comments

Path to SuccessIn the fact-paced web ecosystem, it’s hard to hear that we have to be patient when every company wants to know how to go viral. From videos to blogs to content, there is only one answer: be patient and promote strategically.

The tough news: if you don’t have strong online connections, you have a one-in-one-thousand chance of creating a viral sensation. Content doesn’t just spread because it’s good, so marketers need to have realistic expectations.

But there’s an upside! (Did I catch you before you started groaning in frustration?) With so many venues for promoting the winning content I know you have, there are plenty of opportunities to build a solid community surrounding your product – and protect it from the nearly-inevitable rise and fall of so many trends that reach viral success instantaneously.

Create Your Community

Build interest and trust in your brand by broadcasting your fabulous content – with consideration, of course. See where people in your niche gather (Facebook? Blogs? LinkedIn?) and start by promoting there.

Create a community around your product, and create content that appeals to that community. One of our partners, Action Karate Plymouth Meeting, recently asked their students to send postcards of all the spectacular places they visited over the summer, in order to stay in touch during their hiatus from classes. They were thrilled with the number of postcards they received, and earned bragging rights on social media to showcase the community that had formed around their product – karate classes – even when their customers were away.

The community you create will depend upon your product and your customers. Do you want to build a family community? Start a discussion? Reinforce a belief?

Show your community how your product will help someone, while creating this following around your product through any channels you decide to promote. No, it will not happen overnight. This is a long, ongoing process that evolves with your business, your customer, and technology.

Keep Learning, Keep Trying

Keep close tabs on what’s working for you. Experiment, experiment, experiment. Learn from successes and failures, and apply what you uncover. Keep feeding your channels regularly so they can continue to grow over time.

Keep yourself available to customers searching for your product (search engine browsing = serious customers! This means maintaining quality content to uphold your rankings). Remain in front of the casual browsers you catch through social media and web content so they come back to you when they’re in need of your product!

The most important message in this is to give it time. Don’t give up after failure, or after a taste of success rolls back into a recession. Keep experimenting, keep promoting, and keep your head up!

Looking for more ideas to broadcast your content? Contact Sweet Rose Studios today!