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The Strategies for Content Creation You Need Right Now

By July 3, 2014October 22nd, 2020No Comments

Pen and paperEveryone is creating content on blogs these days. The barista who handed you your latte, your fashionista kid sister, the pizza place down the street.

Blogging has become accessible to anyone with something to say. That’s why it’s time to look at new strategies for content creation.

In the realm of content marketing you aren’t usually competing with teenage fashionistas, your competition has killer blogs for their clients. There might be times you feel stuck like a broken record searching for ways to switch it up. Sweet Rose Studios has come up with a few ideas to give your technique a face-lift.

Own Your Niche

Characteristics are what make people special and memorable. Joey from Friends has a trademark phrase, Harry Potter has a scar, and you have a great niche waiting for the spotlight. Find your quirk and nurture it.

Mr. Cobblestone is a provider of historic Philadelphia cobblestone. This niche is rare and therefore marketable. In addition to a unique product, you could create a mascot. The Geico Gecko is a lovable, green, English-accented spokesperson to an otherwise faceless company.

Write Differently

When everyone and their dog has a blog, how you do stand out? One way to is prove you’re different than the rest of the crowd. Be controversial if you disagree with a current trend, writing about your position may bring to light fellow patrons on your opposing side. Similarly, be honest. Everyone loves a “rags to riches” story; it’s the American dream. Be honest with your readers about struggles you’ve overcome in the business world.

Giving something old a new light is a great way to stand out. Small backyards often pose an uncomfortable challenge for homeowners. Garrett Churchill, Inc. recently renovated a smaller backyard into a beautiful guitar garden. Creative thinking is the best way to keep the blues away.

Create Something New

Your business has a lot of platforms to keep up with: Facebook, Twitter, Tumblr, Pintrest, and then updating your infographics, videos, podcasts, webinars, eBooks? Novelty does not go unnoticed in an era when most companies are using the same platforms to advertise.

Do you need new infographics but your graphic design budget is non-existent? Check out these tools to make your own. For better videos, spend some time on iMovie on a Mac or Premier Pro, which often comes with an Adobe subscription. YouTube is a great place for tutorials to excite your inner artist.

Initiate some of these ideas and let us know how it goes. For more help, contact Sweet Rose Studios!