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Content Marketing

4 Essential Steps to Knowing How to Tag Blogs Posts Effectively

By July 21, 2014October 22nd, 2020No Comments

Confused key on keyboardIf you write a blog post and no one reads it, was it ever written in the first place? Learning how to tag blog posts clearly every time is a great way to help people find your posts and read them.

Although your posts are well written, they are nothing if not found.

Tags can add another layer of reader engagement to your website when used correctly. When used incorrectly, tags can clutter your blog and create an equally cluttered user experience. Strategic tags help a reader click through to find related content. Tagging your content with relevant keywords also helps a reader draw out main ideas.

So What Are Tags Exactly?

Imagine tags as the index to your website. The index contains important words or phrases from the collective work. An organized index, the same as a though-out tagging system, points readers exactly where they want to go next. Tags lead to new information with little to no effort on the reader’s part.

Tips for Successful Tagging

Tags should be short and quickly explain the most important bits of your post. Each tag should contain two or three words at most. Always make sure they are relevant to the post content to give readers the best experience.

Tags can be overused. Don’t go crazy by trying to cover all your bases by using every industry-related term as a tag. However, using the same tag on almost all of your posts is also a mistake. In this case, creating a category could be more helpful.

The Difference Between Categories and Tags

Too often, tags are used the same way as categories. Instead, categories and tags work together to form a system of organization. Categories operate as chapters in a book and tags are the index, increasing specificity. Tags should aid your reader in navigating deeper into your blog content.

Staging Spaces and Design has a blog with a variety of relevant categories to assist readers find what they’re looking for.  They offer both exterior and interior decorating, but instead of using these tags over and over, creating separate categories keeps the posts organized.

Get Your Tag On

When it comes to tagging your blog posts, less is more. Tags are tools that help readers find topics quickly. Imagine yourself reading our post for the first time. Would the tag potentially be interesting enough for him or her to click on?

You don’t have to use tags on blog posts, but it’s worth taking the time to plan out your tagging strategy in advance and enforcing it regularly. If your business blog needs help, contact Sweet Rose Studios today!