Soccer is the world’s favorite game, at least, it is when referred to as football, which the US and Australia have to get used to for the World Cup. Regardless of what you call the sport, it seems that every country is turned toward Brazil to watch the 32 best teams compete for the ultimate title.
Just as Americans dial up their love of soccer for this tournament,here are the top 2014 World Cup marketing tips you can add to your roster:
1. Be a team player – ALL IN.
Adidas is winning the World Cup of marketing lately. The All In campaign, featuring Argentinian super-celeb Lionel Messi, began its World Cup promotion during the Champions League final last month. The video ended by asking viewers to make a choice between “all in and nothing”.
Those who choose “all in” will automatically start following all Adidas-related World Cup content, including its soccer accounts on Twitter. People who click “nothing” will automatically unfollow the brand’s soccer handles and will opt out of its CRM initiatives.
By fostering a close relationship with clients, a bond resembling teammates is created. You want to deliver stellar products and promotions and your clients want results and recognition.
By nature, marketing is a team sport. LaffCo. Painting has an extremely high standard for its employees, so every job is done by an educated, professional, trustworthy and dependable team. Cohesive teamwork is the keystone to success.
2. Prepare, Prepare, Prepare.
Brazil couldn’t hide its preparation errors from eager sports fans all over the world. One stadium wasn’t deemed fit for the World Cup until hours before the opening match. Overly crowded airports, roadways, and other forms of public transportation made it clear that Brazil wasn’t ready for scores of excited fans.
By failing to prepare then you are preparing to fail. It is critical to assess certain aspects of your marketing strategy to keep up with demand. Identify your “audience” content must be developed with a target reader in mind. This helps develop consistent tone and style as well as driving reliable business leads to your site.
Also, create an editorial calendar. Organizing important information like title of post, focus keyword, author, and draft/delivery date into a single document helps your team stay focused and prepared.
3. Show Your Colors.
The World Cup only happens every four years, and if your country qualifies, that is something worth celebrating. Fans from all 32 countries and beyond show symptoms of World Cup fever and national advertising campaigns pop up to support the home squad. Fans are eager to cheer on their home teams, proud of a product that supports their nationalism.
Believing in your product and strategy are simple enough to be overlooked. That is a deadly move. Confidence in your talents and ability to gather results are key. Clients will pick up on your enthusiasm and gladly take part. Garrett Churchill, Inc. proudly displays all their recent landscaping projects on their blog. Clients can excitedly look for the post from their own project to show family and friends. New clients can scroll through the breadth of Garrett Churchill’s outdoor improvement projects and envision the potential in their own backyard.
Are you ready to storm the field with a new marketing strategy? Contact Sweet Rose Studios for help today!
