Web searches and mobile apps are the best ways to get information. Looking for a painter, a place for dinner, a new dentist? There are times when you turn to your laptop for Google, and other moments when tapping an app on your iPhone is all you need.
Recent announcements suggest that these two popular methods of getting information, search engines versus using a mobile app, are about to combine and lead to exciting changes.
Press releases in the past few weeks have set the scene for developments to come. Last month, Google announced a partnership with Uber to utilize Google Maps for iOS and Android to identify an Uber car nearby when a user searches for walking directions. This new mapping technology means you can quickly learn if an Uber car is available in your area, how long it will take to reach you, and then follow-up with one step to request a driver.
This step furthers the partnership between web searches and mobile apps. Connecting the two services means users will spend less time and energy on various platforms to seek information. By nature, web searches and apps are very different. The web uses HTTP and HTML to seamlessly connect pages to lead you to anything you’re looking for. On mobile platforms, custom apps lay out everything you need to know in a closed circuit, fun, and engaging way.
Marrying these popular informative tools is a no-brainer. Web searching and app using are exactly what your laptop, tablet, and smartphone are made for. In such a promising union, both sides of the search process will benefit. Marketers, developers, and publishers win because easier searches for clients mean higher engagement and interactions. Yet most importantly, users win because of the improved experience, faster access to more relevant results, and the opportunity to embrace the simplified future of mobile search.
These two forces are coming together quickly to provide new search experiences for users.
Sweet Rose Studios understands when and why users choose web searches or go to company mobile apps for information. Is your mobile website functioning as well as the desktop version? Contact Sweet Rose Studios for ideas on how to make sure your business has its best foot forward, in the mobile or desktop arena!
