It’s not vain, I promise; it’s a business move. The search engine is your business’s best friend and it’s extremely important to know specifically what clients are finding when they search for your company. The biggest tip to improve SEO is a simple one.
If you don’t Google your business you could miss out on valuable information. You could stumble upon a negative or positive review you missed. You could realize a competitor ranks higher than you in industry-related search terms.
To control your online presence and keep pace with your competitors, tracking your online footprint is imperative.
You might have an idea as to what you want to see when you Google your business: raving reviews, top-notch blog posts, and creative links that go on for days. But there are some critical items you neglect if you forget to think like your client.
What Clients Want to See When They Google Your Business
Social media engagement: a variety of platforms not only increase your visibility, but it also shows clients your commitment. Following fellow industry greats on Twitter proves you’re seriously about your craft. Updating your company’s Facebook shows you like to interact with clients. Uploading galleries of finished products on your website tells a reader how passionate and proud you are of your work. Staging Spaces and Design posts photos of every finished product, giving a potential client plenty to look at.
Reviews: people like proof. Reading reviews of your business is one way someone will know whether to hire you or not. Completing every job on time and professionally will increase the number of positive reviews online. Including testimonials on your website is one-stop shopping for someone on your website for the first time. Summit Roofers has a page dedicated to testimonials to provide a few reasons why they are the best team for the job.
Your picture: don’t hide behind a nondescript avatar or even your flashy company logo! Clients are looking for a real human being to get to know and hire for the project, not a robot. A professional photo will make you more accessible and promote friendliness. You don’t want people thinking you have something to hide. Say cheese!
Sweet Rose Studios specializes in SEO and content marketing for your business.
Do you want to improve your Google results? Contact Sweet Rose Studios for ideas on how to make your business better!
