When it comes to engagement, keeping visitors on your site for a fair amount of time is difficult.
What defines a fair amount of time? What are they doing? Where are they coming from? These are all valuable question and ones that vary from site to site.
How can you get this information? Where do you start?
Find The Bump In Your Engagement Metric
Don’t focus on the most visitors in general because this is most likely in the 0-10 second range, making those visitors useless to you. What I mean by bump in engagement is finding the next biggest population of visitors with a significant amount of page views.
For example, I found an increase in page views for visitors that spend more than three minutes on this site. Using this information, I can customize other metrics to see where these visitors are coming from, where they are going, who they are and etc.
What Do We Do With This Information?
By discovering this metric, I was able to narrow down my window to people that stay over three minutes.
This is valuable because I found that visitors that are staying more than three minutes are looking at an average of 6.72 pages which is much greater then the 2.54 average.
Next, I need to find where the visitors are coming from and where they are going. This can be found in the “Visitor Flow” section of Google Analytics under Acquisitions. I generated a chart of the top entry sources, starting pages, along with their consecutive 1st, 2nd, and 3rd interaction.
In this situation, visitors who land on the homepage tend to travel to the contact or blog page and, as a result, stay longer. By keeping up to date with relevant blog posts and adding links on social media outlets to these specific blog posts or contact information, we can get our visitors to the information they are looking for.
By finding this time engagement metric of three minutes, I was able to focus my attention on those visitors – who they are, what they are doing, etc.
By looking at new vs. returning visitors, tablet and desktop visitors, and their path through the site, we are able to adjust our social media metrics and other links to lead our visitors directly to their page of interest.
By sending appropriate visitors straight to the blog page for instance, we can potentially increase our visitor duration since blog readers stay longer.
Does your site need analysis and optimization like this? Contact Sweet Rose Studios today for your free evaluation!