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Three Key Custom Reports and Why They are Important

By November 12, 2013October 22nd, 2020No Comments

Google Analytics LogoReviewing and understanding reports from Google Analytics can be a daunting task – especially when you have to remember the exact place you found that useful information you used last month.

This is where custom reports come in handy.

In Eric Siu’s Article, 7 Time-saving Google Analytics Custom Reports, I found a beacon of hope for those of us who are not exactly Google Analytics ninjas.

For the organizers out there, custom reports are an easy, neat way to save the important metrics you want. I found three specific custom reports that I decided to add to my Google Analytics reports for one of our customers:

#1: Keyword Analysis

If you are doing SEO, you want to make sure you are optimizing your results by making sure the right keywords are leading your visitors to the right place. This report allows you to see what they are searching, where they are landing, and how long they stay and interact on the website.

Keyword Analysis

Keyword Analysis

I only used two of the three tabs given – Targeting, Engagements, and Revenue. The “targeting” tab was the more useful of the two tabs because it lays the keyword and page side by side. The other tab here is “engagements”, this tells you how effective each page is.

#2: Social Media Report

With all your hard work poured into different social media outlets, this report will tell you which ones are working better in bringing more traffic and goal completion.

Social Media Report - Google Analytics

In my experience, is showed me that Facebook is, by far, the most popular social media outlet for Addicted 2 dance.? By focusing most of my attention on building a bigger Facebook presence, the more visitors will flock to the site and possibly more clients for the studio.

#3: Link Analysis

You can’t just embed links everywhere and leave them alone – this report allows you to see which source is bringing you the best traffic. Build your links by seeing which ones are beneficial to adapt.

Link Analysis Report - Google Analytics

This report is useful to my Analytics because it shows me which links are being used the most and which ones aren’t as popular. This way, I delete the ones that are not as effective and focus on links that are similar to the more popular ones.

Custom Reports Can Help!

These custom reports will allow you to organize the most important data to your company in order to make your life a little easier when it comes to Google Analytics. The article also provides a link that automatically adds these custom reports to your own Google Analytic site for you.

If you think these reports can help your own analytic reports, add them, and tells us which ones helped your analytics reports.