Website Conversion Issues – They Search…They Hesitate
So you have a beautiful website… you’re on Facebook… and you update your blog as much as you can.
But visitors aren’t converting.
Google Analytics reveals that traffic on your site is increasing, yet there’s still something about your web presence that is keeping viewers from filling out your online form and converting.
This thing, whatever it may be, is frustrating, and might make you feel like your business is simply not destined to succeed – but don’t lose hope, this is not the case.
Think about your own behavior when you’re searching the web.
If you doubt a website’s authenticity for even a moment, you’ll leave, right? It’s easy to do…you just click the back button and find another a business that appears more trustworthy or that promises you something more.
How to Gain Visitor Trust
The key to overcoming this conversion speedbump is identifying this thing. Finding the one shared concern that visitors have with your site. In a recent post on Search Engine Land – What’s the One Thing that Keeps Searchers from Converting on Your Site – this “thing” or concern generally falls into one of five categories:
- Value proposition and messaging – “What’s in it for me?”
- Social proof – “Do others confirm what you say about yourself?”
- Risk reversal – “What if I change my mind?”
- User experience – “What’s the next step?”
- Credibility and authority – “Is this for real?”
Proving your worth
Demonstrating your credibility as a business online may be easier than you think. Every aspect of your site’s content can help communicate value to visitors. Your text, your images, videos, blog posts, and all other media have the power to influence potential customers and convince them that choosing you will be worthwhile for them. Even small phrases, such as “We respect your privacy” have more power than you first realize.
Ratings and reviews about your business can also be extremely influential for potential customers, so encourage your current customers to offer their opinions, and make sure they are visible on your site. Adding client logos and links to their information can also enhance credibility, as it gives viewers a chance to see the people you have worked with successfully in the past.
Finally, risk-free offers, such as free consultations, are an easy way to get “your foot in the door” with potential customers. These opportunities allow potential customers to experience your business without any loss if they change their minds. Bonus for you – once you get them to schedule a consultation, it will much easier to get them to convert!
Need some help connecting the dots? Contact Sweet Rose Studios for a free evaluation of your site!
