Websites, Blogs, and Social Media
Advances in technology have made the internet a primary source of information for most consumers in America.
Just think – how often do you ask yourself a question and then immediately turn to your smart phone for the answer? How much time do you spend looking up different solutions before choosing a favorite? We all do it, and this instant access to information has turned into a dependency.
For small business owners, this reliance means that developing a strong, consistent online marketing strategy is necessary for success.
Key Elements of Your Online Presence
Website design: It’s simple – if a user can’t figure out how to navigate your site and find the information they are looking for, they will leave. According to a recent post from MarketingLand, the average user only reads 110 words of content before making a decision about whether or not to stay on a page. Think the first impression is important?
Social Media: While there are many social networks available for use, let’s use Facebook as an example. Facebook has over 751 million monthly active users as of March, 2013. Not taking advantage of opportunities like this to form connections with current and potential new customers is a huge mistake. While utilizing social media can seem intimidating at first, all it takes is one engaging post each week to keep your brand top-of-mind.
Create and Commit
Beyond just establishing a strong online presence, you must also maintain your presence if you want to succeed. MarketingLand is absolutely right – the only thing worse than not having a Facebook page for your business is having one that hasn’t been updated in months.
Is your competition stealing your audience and your potential clients? Unsure of how to implement these online marketing fundamentals? Get a free online evaluation today from Sweet Rose Studios.
