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Millennial Marketing: How To Get Through To This Powerful Generation

By August 19, 2015October 22nd, 2020No Comments

Millennials. Who are they and why do they matter?

This powerful generation accounts for more than 80 million people – nearly a quarter of the U.S. population – making Millennial Marketingit the largest cohort in history.

Reports on millennial purchasing power estimate that people born after 1980 spend nearly $200 billion dollars annually.

Experts suggest that millennials’ purchasing power is still rising, with its peak lurking on the horizon. Getting a leg up now and learning how to get through to this generation may be the key to small businesses success.

Millennial Marketing

Marketing to millennials can be a difficult concept to approach.

This generation is tech savvy, empowered by social causes, and tends to only respond to engaging content, making them the most non-traditional group to market to.

With this in mind, it’s important that small businesses get creative in their marketing strategies if they want to get through to this influential cohort.

The most effective way to connect with Millennials is by ditching traditional marketing tactics, called “outbound marketing”, and adopting a strategy that incorporates inbound marketing.

Why Outbound Marketing Is Out

As mentioned above, outbound marketing is based on traditional marketing tactics. A few examples include direct mail, TV ads, billboards, radio ads, and email blasts.

Outbound marketing tends to push products and services onto customers, often times utilizing a message that is too broad and impersonal. Outbound marketers tend to have little control over who sees their content, therefore receiving lower response rates.

While this strategy may have worked in the past for other generations, Millennials do not respond as well, mainly because they do not appreciate the amount of saturated messages that are being forced upon them.

This generation prefers content that is geared towards engagement and their own personal interests. Millennials want to gain a brand’s trust, and are more willing to interact with businesses that look at them as something other than just another stage in a sales cycle.

Why Inbound Marketing Is In

Inbound marketing involves creating useful content.

This content must be consistently updated and pushed throughMillennial Marketing different mediums such as social media and blogs, all of which must also be optimized for a mobile generation.

Millennials want to learn. Educating them on why your product or service will add value to their lives or incorporates their cultural and social interests is most effective. This will in turn develop a sense of trust between Millennials and your brand.

Connecting with this generation as they approach their adult lives is pertinent in establishing lifelong brand relationships.

This world is ever-evolving, and the digital age we now live in has changed how we must market our exceptional products and services.

Inbound marketing not only allows you to help solve your customers’ problems and fill in the gaps, but also allows for response data to be collected and quantified into analyzable metrics. Outbound marketing is impersonal, outdated, and often times immeasurable.

It’s time to ditch the old strategy and get in with the new.

Millennials have money and are ready to spend it. How do you make sure they choose your product or services?

Contact Sweet Rose Studios today and we’ll create a comprehensive online marketing strategy that covers your Millennial marketing needs!