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Content MarketingOnline Marketing

Experiential Marketing: Does Your Content Evolve The Customer?

By September 30, 2014October 22nd, 2020No Comments

ParasailingAs people are becoming even more connected to their electronic devices, they are trending in the opposite direction as well – people now desire sensory experiences more than ever. It’s crucial now that marketers use this trend to boost their strategy.

64% of people report they would rather spend their money on an experience than a product. Whether that experience is the trip of a lifetime or a family community where the kids meet to practice karate, it means marketers must get creative in how they present a product.

What Does This Mean For Marketers?

It is now vital that content marketers focus their strategy on experiential marketing – promising to evolve a customer on a personal level by providing them with a rich experience. To do this, the marketer is responsible for creating a purpose out of a product. Don’t simply talk about the product you sell; talk about the experience that this product creates.

For example, Garrett Churchill, a landscaping company, recently wrote a blog about a patio they built for a local family, which featured plenty of space for entertaining large gatherings with lounging, dining, and grilling.

Advertising a project like this raises the goal of the marketing from being about the product – a new landscaped patio – to showing how a landscaped patio provides necessary and attractive space for entertaining friends and family.

How Do I Use Experiential Marketing

As consumers are bombarded by advertisements, information about a new product is unlikely to have much of an impact. Engaging content that rises above the product, informing the customer of the sensory experience this product will generate, is the most important key in the evolution of marketing.

Brand marketers need to make their message an experiential one, with the purpose of evolving customers from aware to engaged to sold and eventually to loyal brand enthusiasts.

Looking for inspiration for your experiential marketing strategy? Contact Sweet Rose Studios today!