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Content Marketing

3 Basic Content Marketing Mistakes To Avoid

By July 23, 2014October 22nd, 2020No Comments

Hiding face after a mistakeTypos, grammar missteps, using the wrong image, rambling headlines with so many possible errors lying in wait, marketing is a perfectionist’s playground.

It’s equally as important to be conscious of content marketing mistakes that go beyond syntax and diction.

1.One Exclusive Content

The availability of dozens of social media platforms enables limitless potential for content marketers. While you grow comfortable with one in particular, don’t let other tools go unused.

Diversifying your content is a great way to keep readers on their toes. Landscaping company Garrett Churchill not only shares their projects through blog posts, but also provides instructional videos. A visual learner will benefit from reading a post, while an auditory learner will engage with Andy Sykes’s authoritative instructions.

Your readers can get bored if you post the same thing over and over, so switch it up and keep your audience curious about your next content piece.

2. Content First, Information Second

Thinking ahead is a valuable skill, but it can interfere with content creation. Far too often we decide on a type of content and think about what it will look like before writing the information.

Instead, focus on your mission with every content piece. Outline your most critical message. Afterwards, determine which sharing option would work best. Instead of a blog post, maybe a video would suit that main idea. You might find a better alternative to what you started off thinking!

3. Lacking Mileage

Achieving social shares and links to your new content is not the only way to get the most out of every post.

If you just created a killer infographic, consider using it for a print advertisement. Turn your best blog post into an email to clients. If a video does really well, try adding it to the homepage. Every step further you take with your content, the better impact it will have.

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